“Digital innovation is only successful if EVERYONE participates in the company! ”
Digital transformation is a prerequisite for companies to maintain their competitive or leading position. Especially in these uncertain times, it has become apparent that digitization is indispensable for companies if they want to be and remain successful. Successful companies understand that only incremental improvements (doing digital) are not enough in the long term, but that transformational changes (being digital) must be considered.
It is important to be innovative at different levels within the organization. For that to succeed, it is vital that there are commitment and a willingness to change at all levels of the organization. This requires a shared understanding of what digital transformation means and what new technologies entail. Research has shown that when all employees understand how new technologies change their work, they are more positive about digital transformation and more willing to support and ensure the success of such a change process.
Initially, and in most cases (roughly 75% of the time), digitalization is about optimizing existing processes (incremental innovation) that yield improvements in the short term. To a lesser extent (20% of the time), and in the medium term, transformation deserves attention within the company. We call the third level disruption. The company wonders whether, and how, they could make themselves redundant in the longer term (5%). “What if we started all over again as our own competitor?”
Successful companies understand that only incremental improvements (doing digital) are not enough in the long term, but that transformational changes (being digital) must also be considered.
This requires a change in the mindset of the entire company whereby people are open to and see the opportunities of digital transformation. Only then will a company not “do digital”, but “be” digital.
To ensure that the entire company is “on board” and there is no resistance in the digital transition, it is important to develop a common language, level of knowledge and vision for digital innovation. That is why we have developed Unlock.Digital.
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Tailor-made per target group
In contrast to existing (online) digital transformation programs, Unlock.Digital offers a program that is aimed at senior management, middle management and operational staff. All employees, management and executives are introduced to the same theory and terminology, providing a broad and shared basic understanding of emerging technologies, capabilities and challenges. The theoretical framework is supported by very practical examples in order to achieve a steep learning curve.
Unlock.Digital provides insight into the strategic implications of emerging technologies and innovation while providing middle management with a more tactical and operational perspective. The program consists of 4 sessions, each of 1,5 hours. Each session consists 60 minutes of theory, 15 minutes of break-out session with an assignment and 15 minutes of discussion. It is possible to plan the sessions across multiple days. In the case of multiple time-zones, we can schedule multiple sessions (starting from >10.000 participants). After the training, the content remains available for six weeks.
For the operational staff
Unlock.Digital offers an emphatic operational perspective with the important goal of cultivating an understanding of digital transformation and removing the fear of the unknown (digitization). Various emerging technologies are explained in practical terms, with a focus on the implications of these technologies for work and how – all employees – can benefit from them.
The Unlock.Digital Training
Dr Mark van Rijmenam has developed a unique, online, training to fully utilize the “digital potential” of your company. We believe that every organization is actually a data organization, which offers endless possibilities but also entails great responsibilities. It is important to bring these possibilities and responsibilities together in the right balance. This one-day training offers you and all your employees the tools to not only understand and do digital but to become truly digital and use all its possibilities.
In contrast to existing (online) digital transformation programs, Datafloq University offers a program that is aimed at all employees, ranging from senior management, middle management to operational staff. After all, digital transformation only works if there is a shared understanding of (digital) technologies.
All employees, management and executives are introduced to the same theory and terminology, providing a broad and shared basic understanding of emerging technologies, capabilities and challenges. The theoretical framework is supported by very practical examples in order to achieve a steep learning curve.
Send download link to:
Cost of the program
The cost of the program depends on the number of employees working at your company; after all, everyone takes part in the training. This stems from our conviction and methodology that digital transformation can only be truly successful if there is broad and shared support within the company. Download the brochure to learn more about the pricing.
Benefits for your organization
- a common language on the theme of digital innovation;
- a shared vision of why digital innovation is critical to success;
- a clear understanding of the importance of the three levels of innovation;
- knowledge of current and emerging technological possibilities and innovations;
- a digital mindset in which technology is not seen as scary but as essential;
- a clear idea of where and how you as an individual can contribute to digital transformation;
- a willingness to work together to make digital transformation a success;
- a first step towards “getting started” with digital innovation.
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Dr Mark van Rijmenam
Dr. Mark van Rijmenam is a future tech strategist, author, speaker and entrepreneur who thinks about technology and the impact on business and society. He is the founder of Datafloq and Mavin and a founding board member of the 2Tokens Foundation. He is a globally recognized speaker, expert and strategist in the field of big data, blockchain, AI and the future of work. He is the author of 3 management books: “The Organization of Tomorrow”, “Blockchain” and “Think Bigger”. Dr Van Rijmenam has a PhD in management from the University of Technology in Sydney, Australia.
“Mark masters the art of turning something complex into something very accessible. He masters the art of turning something complex into something very accessible. he made the connection between the importance and the rapid development of data to our day-to-day business, and this in a passionate and inspiring way.” – PSA – The World’s Port of Call
“Dr Mark van Rijmenam is simply a rock star! His ability to deliver a well- prepared message in a funny, interesting way and engage everyone in the room is unparalleled in his industry. His research and thought- provoking educational material will resonate for many years.” – Leadership School
“Mark’s presentation and insight in the discussion were world-class inspirational. Despite the difficult -Covid-induced- circumstances everything was smooth sailing and cooperation was really easy and enjoyable I highly recommend taking a close look at Mark’s work!” – Solita
Get in touch with us if you would like more information on and wish to pre-register for the Digital Transformation Course for all your employees. Simply complete the below form and we will get back to you at short notice.
Of course, if you are more interested in a (virtual) keynote, webinar or workshop on any of the above topics, you can use the below form as well or click here for more information.